4105 N. 20th Street, Suite 155
Phoenix, AZ 85016
(602) 277-1185
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Rob Davidson - 08/13/2011
Today your website is one of your most valuable marketing tools. It's working for you 24/7 as potential clientele look up your website and evaluate your company's credibility before calling or setting up a meeting. In fact, I tell most of my clients to treat their website like they would their top salesperson.
So give your 24/7 sales rep all the information needed to make the sale. Make sure your website has photos and descriptions of your services or offerings. Put some passion in the copy and present your product or service just like you would in person. Think ahead and answer concerns, questions and needs of your potential customer. Do you constantly get asked the same 5 questions? If so, answer them on your website.
Make it easy to contact you and be sure to have forms on your website to capture valuable customer data. Remember, customers are not always ready to buy right away; nurture every lead with social media or e-newsletter communications. Often times a lead will turn into a customer 6 months later as long as you're sure to keep your services top-of-mind.
Your website should be updated on a regular basis. Thirty years ago a sales rep would carry samples and fax orders in. Today, they use an iPad and a smartphone. Has your website been updated with the latest tools available? Start using technology to your advantage.
If nurtured and taken care of, your website will boost your sales and grow your business, and best of all, it will never ask for a higher commission!
Trina Ypsilanti - 12/10/2010
Such a fun project! From initial concept and art direction, to copy writing, managing the photo shoot, creating props and final dissemination through Constant Contact, our e-holiday card was a great team effort—and well worth the effort.
Not only does our e-holiday card help us wish our friends, family, clients and vendors a quirky "Happy Holidays," it helps us stay in touch and top-of-mind while extending our brand. So far, we have received nothing but positive feedback. That feedback opens the door to new relationships or strengthens existing ones.
This e-holiday card is just one part of our overall e-marketing plan, which includes quarterly e-newsletters and e-invitations as well. Have you considered using e-marketing as a tool to stay top-of-mind?
As we approach the new year and as you start thinking about marketing in 2011, consider using e-marketing to:
We can help you with all aspects of e-marketing from developing the message and template, to setting up your first eblast with Constant Contact or managing the entire campaign.
Rob Davidson - 07/01/2010
Smart phones have taken us beyond just making calls. We can get driving directions, find the nearest sushi restaurant or even get recipes for dinner on our commute home. I tell my clients to think of them as small laptops revolutionizing the way we market and reach our audience.
More and more smart phones are entering the marketplace, they are faster, smaller and more attractive than their predecessors. The growth of smart phones is about 2.5 times that of personal computers. And research shows that between 2011-2013 there will be more smart phones connected to the web than computers. Take a minute and process that statement. Now, let's assume that in the near future everyone will have a smart phone – how will people change the way they get their information?
The data shows that people with smart phones are more likely to download videos, interact with apps (including social media) and use the mobile web. This means your existing website will need a mobile version because you can't risk not having your brand/service/product accessible to this growing market.
This creates a drastic change in the how we process data and information. The obvious problem is that mobile websites cannot deal with technology such as Flash (yet) so they have to be simpler and more condensed. Second, and most importantly, you need to design the mobile site for someone who is "mobile". They are not sitting at a desk and don't have time to read lengthy copy. So keep the information pertinent to their needs (while on the go).
More and more smart phones are being sold each and every day and they are driving mobile web traffic and usage to record highs. Is your brand mobile ready?
Trina Ypsilanti - 07/13/2010
Add personalized postage to your marketing efforts!
Custom stamps reinforce your brand and create a perception that your company is detail-oriented. Custom designs with your logo and website will help even the most basic mailer stand out from the crowd.
What's more, we can order stamps in the amount you need. No need to fill up your envelope with a half dozen random (or ugly) stamps! If you need help figuring out your postage, we can help, too. Just ask!
As stewards of your brand, our job is to make you look good, even in the small, stamp-sized things. When we're all done, be sure to mail us a "Thank You" card!
Trina Ypsilanti - 06/22/2010
Quick Response Codes (QR Codes) have been around since the mid 90s, mostly in Japan, but are now gaining popularity in the US with the advent of smart phone technology. These 2-D codes, similar to a barcode but square-shaped, contain loads of information – the kind of information that Blackberries, Iphones and Androids can decipher (with a QR Reader application) and use to direct you to a website, phone number, email or message.
QR Codes engage tech-savvy users and allow near-instant access to the data they contain. Instead of waiting ‘til you get home to look up the website featured on your product’s packaging, snap a shot with your smart phone and in seconds you’re browsing the site. Talk about reducing response time!
QR Codes are perfect for all sorts of printed collateral. Use them on your brochures, promotional items, packaging, bus shelter ads and your trade show displays. They even work when snapped from a screen so use them for movie theater advertising, too!
If you have a smart phone, download a QR Code Reader online (they are readily available for FREE) and start exploring.
Try it out! (Scan the QR Code below to be directed to our Mobile Site)
