Our E-Holiday Card and E-Marketing Plan

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Published on Friday, 26 August 2011 23:36

Trina Ypsilanti - 12/10/2010

Such a fun project! From initial concept and art direction, to copy writing, managing the photo shoot, creating props and final dissemination through Constant Contact, our e-holiday card was a great team effort—and well worth the effort.

Not only does our e-holiday card help us wish our friends, family, clients and vendors a quirky "Happy Holidays," it helps us stay in touch and top-of-mind while extending our brand. So far, we have received nothing but positive feedback. That feedback opens the door to new relationships or strengthens existing ones.

This e-holiday card is just one part of our overall e-marketing plan, which includes quarterly e-newsletters and e-invitations as well. Have you considered using e-marketing as a tool to stay top-of-mind?

As we approach the new year and as you start thinking about marketing in 2011, consider using e-marketing to:

• Build top of mind awareness
• Establish brand credibility
• Cross sell your services and products
• Reward customer loyalty with exclusive offers
• Share time-sensitive specials and promotions
• Track clients' interests by tracking clicked links

We can help you with all aspects of e-marketing from developing the message and template, to setting up your first eblast with Constant Contact or managing the entire campaign.