Archies Deli

Originally from Detroit, the Wright family honed their delicatessen skills while living in the Midwest. In 2006 they took a stab at owning and operating their own deli in Phoenix, Arizona. Their goal and dream was to bring the authentic East Coast deli experience to the Valley. With a large population of East Coast and Midwest transplants the target audience was present, and with their delicious recipes in hand all they needed was a brand to bring it all together.

The overall look had to be classic, authentic and fun. We started with a logo that conveys their family oriented and timeless attitude and from there we developed a website, in-store signage, menus, catering menus, ordering forms and door hangers. As the second phase of their brand development, we helped them customize their social media sites and updated their website to convey their growth.

THE RESULT

Thanks to the deli's delicious menu and closely aligned brand values, Archie's is not only surviving one of the worst economies in decades – it's thriving. With a new location opening in Tempe, Arizona in the third quarter of 2010, they are bringing their growing customer base a little taste of home without leaving the Valley.

"D&B helped us turn our vision into a brand! We've used them for our start up phase and recent expansion. They helped us convey our personality across print and online."



– Rick Wright, Manager, Archie's Deli

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