MedAire

MedAire offers emergency medical care and travel assistance virtually anywhere, whether air, land or sea. Their innovative technology, expertise in remote medical care and medical education training, have proven vital in assisting passengers and crew of business jets, commercial airlines, yachts and commercial ships since 1985. Currently MedAire has more than 2,000 clients worldwide.

Following recent expansions, new partnerships and internal reorganization, MedAire needed to reevaluate its corporate brand to better communicate its expertise, services and company philosophy. Working closely with their marketing director and conducting market research with their clientele, we modified the logo to incorporate the “MedAire network” concept lacking in the original mark, while keeping the overall look that audiences worldwide recognize.

We organized a photo shoot that, in addition to building an extensive image library for our client, captured the “MedAire network” concept, painting their service providers as ever-present guardian angels. This is now the driving concept behind MedAire’s new advertising campaign and trade show graphics.

We solidified the new visuals, graphic elements and color palette into a graphic standards document and redesigned all corporate materials including the company's website, business system, folders, membership cards, trade show panels, e-newsletters, power point presentations, promotional materials, reports and brochures.

THE RESULT

A strategic, clearly-defined and consistent brand applicable to all MedAire's corporate marketing material for both national and international markets.

"D&B has helped us visually translate our vast array of medical services into a more consistent, professional image. I can’t thank them enough for their hard work and sense of urgency. Plus, they’re just really great people to work with!"



– Jill Drake, Marketing Director, MedAire

Back to case studies