Recess Kids Club

Before Recess Kids Club became the “come any time” place where “kids stay and play, and you go on your way!”^®, it was an innovative concept in the mind of its creator and owner, Shellie Berry.

Together with Berry, we developed the Club’s logo and overall branding to create a fun, playful, upscale feel for the progressive recreation and exploration play center. Corporate identity for the club includes a vibrant, clean website, a stationery package with whimsical die cuts and signage featuring the logo’s energetic “kids” mark that is visible from the Gilbert freeways surrounding Dana Park Village Square where the club is located.

Banners, flyers and print ads were also developed to promote the Club before it officially opened for business in mid-November 2008, with tours and lead generation beginning three months earlier in August.

THE RESULT

In its first 6.5 months (mid-November 2008 to May 2009), Recess Kids Club averaged 20 kid “drop-ins” a month. By May 2010, the club saw its average increase over six times to 123 a month. 
The number of scheduled Club tours took a dramatic increase due to the website, ads and mailers we created and administered. In the first 5 months from the implementation of the website, ads and direct mail campaigns the club generated 263 schedule tours.


Not to be outdone, the bold signage accounts for 38% of the Clubs scheduled tours, with most people seeing the sign as they walk or drive by. Ads generate 17% of tours while family and friends bring in another 12% of tours.

 As of May, 2010 Recess Kids Club has 330 registrants, including families that have re-registered annually.

"Anyone who asks me about advertising, graphic design and websites, I happily recommend Davidson & Belluso! The staff is wonderful to work with! They take the time to "get" your concept and understand your company or project so that they can provide nothing less than excellent service! We get compliments all the time about our professional and easy-to-navigate website. Whenever we have a new project, Davidson & Belluso responds quickly and wastes no time getting the work done. They go above and beyond the call of duty, like researching the best rates for subcontracted work like printing and mailing. You can't go wrong with Davidson & Belluso! They'll meet and exceed all your advertising needs! Thanks Michela, Rob and the entire Davidson & Belluso staff!"



– Shellie Berry, Owner/President, RECESS KIDS CLUB

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