Sullivan Builders

With a proprietary concrete polishing process, Sullivan Builders established a strong reputation within the Phoenix-based residential and commercial community. When they decided to promote their product as an enhanced building material to architectural and interior design firms, they realized their brand needed major remodeling work. With a relevant new color palette and a clean, contemporary design approach, we created a new logo and collateral material that efficiently communicates the company's services to a more creative and upscale audience. The new brand is built on the juxtaposition of the gray slab (for concrete) and the orange slab (for the company's masonry work) and a clean, elegant typeface that conveys an upscale, architectural feel.

THE RESULT

Sullivan Builders was able to position itself to a new audience with a brand that communicates not only their expertise in the concrete building industry but also their appreciation of aesthetics and understanding of the needs of interior designers and architects alike.

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