Add personalized postage to your marketing efforts!

Custom stamps reinforce your brand and create a perception that your company is detail-oriented. Custom designs with your logo and website will help even the most basic mailer stand out from the crowd.

What's more, we can order stamps in the amount you need. No need to fill up your envelope with a half dozen random (or ugly) stamps! If you need help figuring out your postage, we can help, too. Just ask!

As stewards of your brand, our job is to make you look good, even in the small, stamp-sized things. When we're all done, be sure to mail us a "Thank You" card!

Tags: Mail | Trina | Stamps | Postage | Custom Stamps | website | logo | Brand

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Do you want to bring your logo to life? Or have your product walk around and greet your customers? Give your brand and brand values a real-life character with high visibility and instant recognition. Mascots are a great way to make a lasting impression and increase sales at trade shows, special events and corporate parties. Consider your audience and product values and the impact of a standard, inflatable or animatronics talking mascots as part of your marketing strategy. Check out these great mascot examples, from concept to creation.

Tags: Michela | trade shows | Branding | marketing | logo

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An exciting new technology is now available for promotional apparel like t-shirts, hats, bags and anything else made out of fabric. It's called ThreadLites™ and it's based on the Electroluminescence technology (EL), a safe light source of phosphor material that glows when sandwiched between low voltage electrodes.

When directly integrated into a garment, it allows brightly colored, illuminated custom designs to flash on the outer area in a pre-determined pattern. Check out their website to see how your logos and brand can come to life through illumination and watch the video to see people's reactions!

Tags: Michela | Promotional Items | logo | Branding | New Technology

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Many small business owners cite a lack of budget to justify their hesitance to have their logo or sales materials professionally designed. Unfortunately, opting to save in this area often means losing out on potential sales due to unprofessional-looking (or plain ugly) design. If you're a small business owner, consider this:

Your clients are humans. Humans are attracted to attractive things. Clipart is not attractive. Any questions?

If you want to attract clients, if you want your company to look legitimate and profitable and trustworthy, you need professionally designed branding (that's your logo, tagline, stationery, etc.) and well-planned marketing materials (that's your website, brochures, flyers, eblasts and ads). Without them, you risk saving the initial investment, only to lose the business.

Of course, good design and effective marketing doesn't come free, and often not cheap. But when compared to the cost of losing sales to the competition who has a better logo and stiffer business cards, the idea of "cost" needs to be re-evaluated.

Some considerations:

• An amateurish logo and wimpy business cards can make your business look unprofessional or unsuccessful. It may not be true, but that's the perception, and it's perception that wins over truth.
• This unprofessional perception spawns even uglier perceptions among potential clients, namely that you don't care about the way your business presents itself and therefore you might not care about the quality of your work. Again, not true, but perceptions matter.
• If your materials don't look cohesive, like they are part of a thought-out plan to represent your company from all angles, it creates confusion for the end user who can't reconcile disparate logos, layouts or campaigns.

So, while ignoring your marketing materials to save cash may seem like a good idea, it could result in your business never getting off the ground. In fact, about 50% of all businesses fail within their first few years and one of the most commonly cited reasons for failure is sloppy or ineffective marketing.

If we still haven't convinced you to consider having your logo and materials professionally designed, can we at least convince you to stop it with the Clipart already?

Tags: Trina | design | marketing | logo | small business

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