Rob Davidson - 07/01/2010

Smart phones have taken us beyond just making calls. We can get driving directions, find the nearest sushi restaurant or even get recipes for dinner on our commute home. I tell my clients to think of them as small laptops revolutionizing the way we market and reach our audience.

More and more smart phones are entering the marketplace, they are faster, smaller and more attractive than their predecessors. The growth of smart phones is about 2.5 times that of personal computers. And research shows that between 2011-2013 there will be more smart phones connected to the web than computers. Take a minute and process that statement. Now, let's assume that in the near future everyone will have a smart phone – how will people change the way they get their information?

The data shows that people with smart phones are more likely to download videos, interact with apps (including social media) and use the mobile web. This means your existing website will need a mobile version because you can't risk not having your brand/service/product accessible to this growing market.

This creates a drastic change in the how we process data and information. The obvious problem is that mobile websites cannot deal with technology such as Flash (yet) so they have to be simpler and more condensed. Second, and most importantly, you need to design the mobile site for someone who is "mobile". They are not sitting at a desk and don't have time to read lengthy copy. So keep the information pertinent to their needs (while on the go).

More and more smart phones are being sold each and every day and they are driving mobile web traffic and usage to record highs. Is your brand mobile ready?